Chris Evans in Gucci's New Campaign

Shame about the photoshoped chest hair.

How fragrances are advertised to men

"Are you a brooding, Ewan-style adventurer or a grooving, geeky Lynx man? We decode the mysterious world of men's fragrance adverts"

Need I say more...

http://www.timesonline.co.uk/tol/life_and_style/men/article4020253.ece

Gucci Guilty...

A discussion of the latest perfume for men by Gucci.

"The Gucci Guilty hero takes pleasure in refusing to feel guilty about who he is. His remarkable self-confidence allows him to constantly explore new experiences. His unshakable sense of self-identity wields an irresistible force. He knows what he wants and he goes after it with single-minded determination and compulsive charm. It is exhilerating to yield to the impulses of a man with such exceptional magnetism."

http://www.mimifroufrou.com/scentedsalamander/2011/06/gucci_guilty_for_men_2011_frag.html

Marc Jacobs' new ad for men's cologne 'Bang' tests the limits of good taste - NYPOST.com

How fare will marketing champions go in the often-outrageous world of fashion.

Marc Jacobs' new ad for men's cologne 'Bang' tests the limits of good taste - NYPOST.com


Enjoy....

Essay on the "New Man"

A paper on male-perfume advertising in men’s magazines and visual discourse in contemporary Britain...

http://huehueteotl.wordpress.com/2007/10/21/male-perfume-advertising-in-mens-magazines-and-visual-discourse-in-contemporary-britain-a-social-semiotics-approach/

enjoy.

A Semiotic Analysis of Magazine Ads for Men's Fragrances

This is quit an old essay as you can tell from the adds but is still worth reading.
http://www.aber.ac.uk/media/Students/awc9401.html

Enjoy...