Images of Men in Advertising

"This may seem like an odd question to be asking, but it's one that's answered all the time in print ads and television commercials. Ads and commercials, with their images of cowboys, successful businessmen, construction workers, sophisticates in tuxedos, muscle men and others, advertisements may seem to be flashing by casually. But they actually represent countless – if often unconscious– decisions by writers, advertisers, producers, programmers and others about what men look like, say and even think."
----------------------------------

Tom Nakayama is Professor of Communication and Director of Asian Pacific American Studies at Arizona State University. He is an affiliate faculty of Women's Studies and Justice and Social Inquiry. He has held visiting positions at the University of Iowa, University of Maine, and was a Fulbright scholar at the Universite de Mon-Hainaut in Belgium.

http://www.medialit.org/reading-room/images-men-advertising#bio